Faculty Profile

Dr. TIRTHALA NAGA SAI KUMAR
nagasai.tirthala@rgukt.ac.in
Faculty Directory Department Page

Dr. TIRTHALA NAGA SAI KUMAR

ASSISTANT PROFESSOR

Management Studies

Employee ID RTMS160334
Education
DegreeProgramme / Specialization University / Board
PhD RETAIL MANAGEMENT NIT WARANGAL
PG MBA MARKETING KAKATIYA UNIVERSITY
PG MSc CHEMISTRY SRI SATHYA SAI INSTITUTE OF HIGHER LEARNING PUTTAPARTHI
UG BSc MPC SRI SATHYA SAI INSTITUTE OF HIGHER LEARNING PUTTAPARTHI
Others UGCNET UGC
Others APSET APSET BOARD
Work Experience
Institution / OrganizationDesignation FromTo
RGUKT BASAR ASSISTANT PROFESSOR OF MANAGEMENT 2016 TILL DATE
SRI CHAITANYA INSTITUTE OF ENGINEERING TECHNOLOGY KARIM NAGAR PROFESSOR OF MANAGEMENT, HOD 2016 2016
Journal Publications (19)
  1. NAGA SAI KUMAR , RAVINDAR REDDY; The shielding effects of choice attributes on purchase intention of store brands in Food and Grocery IJABER (Scopus and UGC Approved) ISSN 0972-7302 Vol. 14 No.3, (2016): pp 1897-1923
  2. NAGA SAI KUMAR AND RAVINDAR REDDY: The Impact of Performance Determinants of International Financial Institutions on Own Brand Retailers in Telangana Districts International Journal of Current Research ISSN: 0975-833X Vol-6 Issue-01. pp. 4652-4655. January, 2014
  3. NAGA SAI KUMAR AND RAVINDAR REDDY Foreign Store Brands and Impact on Indian Retail Consumers Singaporean Journal of Business Economics and Management Studies ISSN 2301-3621 VOL 3 Issue no. 6, 2015. pp 45-64
  4. NAGA SAI KUMAR AND RAVINDAR REDDY The Impact of Conditional Determinants of purchase Attitude of Store brands in Food and Grocery in Indian Retailing-An empirical study in twin cities of Hyderabad IOSR Journal of Business and Management ISSN:2319-7668 VOL 15 ISSUIE 5 Jan.2014 (page1-7)
  5. NAGA SAI KUMAR AND RAVINDAR REDDY The Loyalty Determinant Attributes of Store brands in food and grocery in Indian Retailing-An empirical study in twin cities of Hyderabad IOSR Journal of Humanities and Social Science ISSN:2279-0845 VOL 17 ISSUE 3 Nov.-Dec.2013 (PAGE22-28)
  6. NAGA SAI KUMAR AND RAVINDAR REDDY Determinant Attributes of Dissatisfiers of Store brands in Food and grocery retailing-An empirical Analysis in India The Business and Management Review,London ISSN:2047-2854 VOL 1 ISSUE 1 July2011 (PAGE135-145)
  7. NAGA SAI KUMAR AND RAVINDAR REDDY The Impact of Functioning of Foreign Banks on Indian Retailers in Hyderabad and Secunderabad Regions International Journal of Management and Technology ISSN:0975-3915 VOL 4 ISSUE 2 November2013 (PAGE40-45)
  8. Dr Naga Sai Kumar Tirthala Title: "Managing Simplified Examination Systems in India - A Comparative Study of traditional and modern approaches" Positif Review Journal Issn No : 0048-4911 Volume 23 Issue 6 2023 Pages113-115
  9. Dr Naga Sai Kumar Tirthala "A Comparative Study of Othello and Hamlet with Special Reference to Management Principles" Positif Review Journal Issn No : 0048-4911 Volume 23 Issue 6 2023 Pages: 124-126
  10. Dr Naga Sai Kumar Tirthala "Principles of Management and Personality Traits in Oliver Twist Novel written by Charles  Dickens" Journal of Xidian University ISSN No: 1001-2400 | UGC CARE GROUP – 2 JOURNAL (Active Journal in Scopus) | Monthly Publishing Journal Volume 17 – Issue 7 – July 23, Page 90-93
  11. Dr Naga Sai Kumar Tirthala "A Critical Study of management principles in Animal Farm Novel by George Orwell" Journal of Xidian University JXU Volume 17, Issue 6, 2023 Page No: 1310-1312
  12. Dr Naga Sai Kumar Tirthala “A Comparative Study on Le Chatelier's Principle & Equilibrium of Demand” Journal of Xidian University An UGC-CARE Approved Group - 2 Journal (Scopus Active Journal) ISSN NO: 1001-2400 Vol 17 Issue 7 Page 84-89
  13. Dr Naga Sai Kumar Tirthala A Study on Perspectives of Management with Special Reference to Shakespeare’sJulius Caesar Play Positif Review Journal Issn No 0048-4911, Volume 23 Issue 7 2023, Pages 44-46
  14. Dr Naga Sai Kumar Tirthala A Comparative Analysis of Chi-Square Test, ANOVA, and Regression Analysis: Applications, Limitations, and Decision-Making Volume 17 – Issue 7 – July 23 Pages : 1092-1102
  15. Dr Tirthala Naga Sai Kumar. The Impact of New Promotional Offers of International Financial Institutions on Store Brand Retailersin India.An Empirical Study of Standard Chartered Bank Andhra Pradesh. Journal Name: Kuwait Chapter of Arabian Journal of Business Management Review Volume 5 Number 3 Year 2015 Oages: 76-90.
  16. Dr Tirthala Naga Sai Kumar," A Comparative Study on Management Principles in Macbeth and Hamlet with Special Reference to Ethical Dilemmas", Journal of Xidian University, JXU JOURNAL , CERTIFICATE ID: JXU-R10892 , VOLUME 18, ISSUE 5, 2024VOLUME 18, ISSUE 5, 2024, Pages: 1349-53.
  17. KUMAR TNS et al.,"Role of constitution in women empowerment in corporate sector", Arabian Journal of Business and Management Review, ISSN: 2223-5833, Year 2016 vol 6 issue 6.
  18. Mahathi Kondapalli, Sharvani Gattu, Naga Sai Kumar Tirthala," A Comprehensive Analysis of Student Development and Learning Outcomes in Telangana State Model Schools and Other Government Schools: A Case Study of Kasturba Schools, Social Welfare Schools, Telangana Government Model Schools and Gurukul Schools, and Navodaya Schools "
  19. Mahathi Kondapalli, Sharvani Gattu, Naga Sai Kumar Tirthala; Scope Journal, September, 2024, Volume: 12 Issue no: 3, Pages 1275-1286; "A Comprehensive Analysis of Student Development and Learning Outcomes in Telangana State Model Schools and Other Government Schools: A Case Study of Kasturba Schools, Social Welfare Schools, Telangana Government Model Schools and Gurukul Schools, and Navodaya Schools "
Conference Papers (3)
  1. International Conferences : 1. Presented a paper on “Determinant Attributes of Store Brands in Food and Grocery Retailing; An Empirical Analysis” International Conference on Management and Social Welfare. January 13-14th, 2011 at Indian Institute of Social Welfare and Business Management (Kolkata)
  2. 2. Presented a paper on “Determinant Attributes of Dissatisfiers of Store Brands in Food and Grocery Retailing- An Empirical Analysis in India”. Corporate Governance and Business Conference (CGBC) 14th-15th July, 2011, Boston, USA. The Business &Management Review (ABRM), Volume 1, Number 1.
  3. National Conferences: 1. Presented a paper titled” Determinant Attributes in Food and Grocery Retailing in India”. National Conference on Conference of Management Practices (NCCDMP-2010), 17th & 18th Dec, 2010 at NIT Warangal
Books & Book Chapters (5)
  1. Authored text book entitled "Indian Shopping Malls and Store Brands in Food and Grocery" By Dr Naga Sai Kumar Tirthala and Published by Create Space Independent Publishers-Amazon USA. Paperback – Date of release: 2 June 2017 ISBN-10 ‏ : ‎ 1547172487 ISBN-13 ‏ : ‎ 978-1547172481
  2. Authored the textbook entitled "Protein Modelling and Rational Drug Designing" by DR NAGA SAI KUMAR, DR SAROJINI AND DR SEETHA RAMA RAO, and Published by Create Space Independent Publishers-Amazon USA. Paperback – Date of release 15 April 2016 ISBN-10 ‏ : ‎ 1532785623 ISBN-13 ‏ : ‎ 978-1532785627
  3. Chapters Published by International Publishers Chapter-8: The Impact of Emerging Trends in Functioning of International Financial Institutions on Own Brand Retailers in Telangana Districts, Tirthala Naga Sai Kumar and M.Ravindar Reddy pp.151-159.,Contours of Modern Management Research., Subratha Debnath (Ed.),2014, Lambert Academic publishers
  4. CITATIONS: 1. Irfan Mumtaz K.S. (2015). An overview of retailer's rand and customer-based brand equity: an extensive review. Vol-3, Issue-8. August 2015. G.E International Journal of Management Research (GE-IJMR). ISSN: 2321-1709. Cited page No.39. 2. Ellie Tran et.al. (2014). Influence of brand differential on motivation to confirm and manufacturer versus store brand purchase intention. International journal of business science and applied management. Vol-9, Issue-1. Cited page number 13 & 16 3. Palnitkar & Vishal. (2015). Foreign Direct Investment in Single Brand Retail and Its impact on Unorganized Footwear Retails-A Case Study of Hyderabad and Secundrabad. Vol. 3Issue 11. November 2015. The International Journal of Business and Management. ISSN 2321-8916. Cited Page No-70. 4. Binu Kumar BJ (2020). Dynamics Roles and Implications of Globalization in the Conditions of Cashew Industry Workers in Kerala, Journal of Multidisciplinary Research and Reviews (JMRR), Volume 2: 1.
  5. Authored text book entitled " Constitution of India Made Easy -Questions and Answers", by Dr Naga Sai Kumar Tirthala and Published by Create Space Independent Publishers-Amazon, India in the month of May, in the year of 2024. ISBN -13 979-8326134721; ASIN: BoD4MG4FYQ
Patents (1)
  1. 1.Patent on " " was published.
PhD Supervision
Scholar NameTitle of ResearchInstituteYear
T Prakash Operations Research in Business Indicators NITW
Awards & Recognition (2)
  1. Awards received: 1. “Adarsh Vidya Saraswati Rashtriya Puraskar” a National Education & Research Award with Gold medal and Trophy and an appreciation certificate by Glacier Journal Research Foundation, Ahmedabad, Gujarat.
  2. Best Dean Award (International Award Ceremony on Teaching Excellence Awards TEA 2024)By Knowledge Research Academy, Coimbatore, India on 5th September Teachers' Day, 2024.
Honours (1)
  1. "Vice Chancellor Award of Appreciation" for Contribution in the designation of Associate Dean of Humanities and Social Sciences towards the growth of the Rajiv Gandhi University of Knowledge Technologies - Basar
Achievements (1)
  1. Achievements List : 1. National Seminars; Published 7 papers in international journals; 3 citations; published 1book and 2 chapters, attended 2 Workshops (2 weeks duration each) 2. Certificate Courses from Pedago LLC, USA: 1. Data Collection 2. Two Variable Statistics 3. Achieved Principles of Marketing course pass certificate awarded by Saylor's Academy, USA
Subjects Taught
  1. MARKETING MANAGEMENT OPERATIONS REZSEARCH MEFA FOUNDATIONS OF MANAGEMENT PRINCIPLES OF MARKETING PERSONALITY DEVELOPMENT CONSTITUTION OF INDIA
  2. OPERATIONS RESEARCH
  3. MEFA
  4. FOUNDATIONS OF MANAGEMENT
  5. PRINCIPLES OF MARKETING
  6. PERSONALITY DEVELOPMENT
  7. ENTREPRENEURSSHIP DEVELOPMENT / ENTREPRENEURSSHIP AND NEW VENTURES (ENV)
  8. ECONOMICS FOR ENGINEERS
  9. FINANCIAL MARKETS
  10. RESEARCH METHODOLOGY AND STATISTICAL TOOLS
  11. SALES MANAGEMENT
  12. ADVERTISING AND BRAND MANAGEMENT
  13. RETAIL MANAGEMENT
  14. MANAGEMENT SCIENCE
  15. IT FOR MANAGERS
  16. INDUSTRIAL MANAGEMENT
  17. PRODUCT MANAGEMENT
  18. MARKETING RESEARCH
  19. DIGITAL MARKETING
  20. CUSTOMER RELATIONSHIP MANAGEMENT
  21. BUSINESS MATHEMATICS
  22. RURAL MARKETING
  23. PRODUCTION AND OPERATION MANAGEMENT
  24. SPSS FOR BEGINNERS
Administrative Experience
  1. ASSOCIATE DEAN OF HUMANITIES AND SOCIAL SCIENCES IN RGUKT BASAR SINCE AUGUST 1, 2022 TILL DATE
  2. CONVENER FOR CAREER GUIDANCE CELL SINCE 2016 NOVEMBER 23
  3. Member of Discipline Committee for NAAC accreditation purposes- 2021
  4. Central Coordinator for Hospitality Management Team and Executive Committee Member in Biggest Rural TechFest 2019
  5. Member of the Academics and Curriculum Restructuring Committee-2022
  6. NAAC Coordinator for Department of Management
  7. Member of the Board of Studies in Department of Management
  8. Coordinator for Procession and Robing Committee in V CONVOCATION OF RGUKT BASAR DECEMBER 2022 and October 2023
  9. Member of the Advisory Committee of V Convocation December 2022
  10. Coordinator for ABII Academic Block, Rajiv Gandhi University of Knowledge Technologies - Basar
  11. Coordinator for Academic Block 2 Maintenance
  12. Head of the Department of Management, RGUKT BASAR Since 12th August 2024 till date.